Posts filed under 'Parking'
by Chuck Kisselburg
ICANNWiki.org
Today ICANN turns 10 years old!
While many may wish ICANN never existed to begin with I can’t help but reflect on the industry as a whole. In the last couple of months, when talking with people, I would ask them to think back to what the Internet was like 10 years ago for them. That usually follows with a “wow” like facial expression. In other words, they are in agreement that the Internet has progressed greatly in the last 10 years.
When you look at this industry from ICANNWiki’s perspective, the entire ICANN community includes not only the ICANN “academics”, but the registries, registrars and Domainer communities as well. I should also note that I also view ICANN “academics” apart from the global movement centered around Internet Governance.
Not only has ICANN built structure to support the survival of the Internet, but the other communities associated have created a whole new multi-billion dollar industry. As with several of my previous posts one thing I find energizing about this community is the very fact that it is entrepreneurial. Overall this community of ours is still in its infancy, working to move forward while at the same time helping to define its future.
And, from my perspective, the future looks even brighter with the work that is being done towards opening up the market for new gTLDs and, of course, the vast impact the Internet will have on those with the introduction of IDNs.
As we take this time to reflect over the previous 10 years, what about looking ahead? What would you like to see? Personally speaking I feel that the whole ICANN community is in a TREMENDOUS position to utilize its vast contacts to assist in more humanitarian efforts, whether that be in areas of charitable fund raising, such as what Sedo has done with its “SedoCares” initiative or in developing programs whose goal is to assist in disaster relief efforts, such as what DotAsia has done with “Relief.Asia” and their mindset in giving back to the .Asia community.
So as the day goes with the world’s financial markets reeling from recent events, wars in other countries and the world watching and waiting for a new US president to be elected, ICANN turns 10 years old today. For some this is a celebration. For others this may only fuel their dislike of the organization. However, travel back to your experience with the Internet 10 years ago today. I don’t know about you, but I can’t help but marvel over the organization and efforts that have brought the overall ICANN community, not to mention the Internet itself, to where it is today.
Happy birthday, ICANN!
Now, I’ve got to go. A phone call is coming in on my PC…….
September 30th, 2008
by Chuck Kisselburg
of ICANNWiki.org
In my morning read I ran across the following article that announces the debut of “Cuil”, a new search engine.
The creator of this search engine, Anna Patterson, is no stranger to search engines as she once had a search engine company that was apparently impressive enough for Google to purchase in 2004 to upgrade their own system.
After working at Google for a while, she and a couple of Google’s engineers left Google to create another search engine that is to better Google.
So I headed over to “Cuil” to check it out. I proceeded to do a VERY scientific number of searches to arrive at an authoritative opinion. (ok, ok, so I did a couple of searches…..)
True, I tried my test search of “Bill Chase”, the founder and leader of my first favorite rock band back in the 70s before Bill and most of his band, “Chase” were killed in a plane crash in 1974 – hence a somewhat obscure search. I was amazed by the content delivered and the speed was amazing!
True, Cuil has a way to go, but impressive none-the-less.
However, while doing other searches I found things don’t rank like you typically find on Google or Yahoo. This lead me to realize that what we find today, through searches on Google and Yahoo, are what has developed over time. By time I am referring to ranking based upon change, thus relevance.
So what might this mean for those organizations who have worked to ensure higher placement? How long will it take for sites, or pages, to once again rank higher? Does a new search engine mean a new way of search engine optimization? How should an “optimizer” approach Cuil differently than Google? For that matter, how should an optimizer approach Cuil differently than Yahoo? Another way of looking at this is while a site may have accrued a lot of “Google Juice” or “Yahoo Juice”, what does it take to accrue an equal amount of “Cuil Juice”?
With that said, what impact will this have on businesses who work with optimization specialists to rank high to bring in the proverbial “eye balls”? Same with those in the domaining community.
True, Yahoo and Google are not going away ANYTIME soon. OPPORTUNITY? The opportunity I see with Cuil is how often do we have a search engine “petrie dish” to examine and watch how sites initially as well as evolve in rank? How cuil is that?!!!!
July 28th, 2008
By Chuck Kisselburg
I recently attended the Domain Roundtable conference. As with my attendance last year I walked away impressed with the entrepreneurial spirit of people coming together to constructively define and grow an entire industry. With last year’s attendance of the conference I approached the conference expecting to see the wild west of the Internet. What I found was basically no difference in working with general entrepreneurs.
The key word I heard over and over was, “Development”. “Development, Development, Development!”
Parking of domain names, while a way for domainers to monetize their domains, is not necessarily the best use of domains because:
1). Visitors are not receiving that much value from a “traditionally” parked page.
2). Visitors are recognizing a “traditional” parked page and thus getting more irritated and seeing less value.
3). Development means more than simply parking a page.
As stated by Dan Warner, “Something that is rare AND valuable equals sustainable”
The basic principles of domain development include:
1). Obtaining unique and “clean” assets of domains.
2). Provide content that is original.
3). Develop community around your respective domain.
Development means finding a way to provide better, more relevant content that brings value to the visitor. Value means creating something where visitors to a particular domain will want to return. Return means value and value means return. So whether that is development through continually working to find a continual means for providing “relevant” content or developing partnerships with other organizations that may benefit the visitor, suddenly the definition of “development” looks like the more traditional forms of an entrepreneur developing and growing their business.
One of the speakers at the conference was Matt Cutts of Google. Matt’s basic recommendations to the Domainer community were:
1). If a user lands on a page, will that user be happy? Does the page match the topic the user was expecting? Is the content for the visitor relevant?
2). How much unique content might there be when compared with other sites? In other words, is your content stale or is it constantly being updated?
3). Bottom line, for the visitor, does your site add value and is the content unique?
Another speaker at the conference was Gary Kremen. Gary may be most notable to some through his ownership, and subsequent legal battles over sex.com. However, Gary also took one of his domain names, “Match.com” and developed this into a complete business. The basic nuggets of information I took from Gary’s talk were:
1). Is there a business that can be created using a domain that is more than the domain name it was built upon? From my perspective, Match.com is a classic example of this.
2). Are you creating other intellectual property along the way as you develop your domain name(s)?
3). Think about how this business will solve a problem and use this to develop your business plan.
Gary added another element to his discussion that I had never heard before at other domain conferences I had attended and that was “VCs” – Venture Capitalists. This gets into the whole discussion of should you continue to bootstrap what you are doing or does the next step of development require having an outside investment strategy and how outside investment can affect the company you are developing.
While I have the extreme benefit of talking with people across the entire ICANN “community”, I hear peoples’ perspective on what they think of ALL “domainers”. However, when attending a Domain Roundtable conference where speakers come from outside of the “traditional” sense of the Domainer community, I continue to respect the fact that:
1). An industry has formed with little guidance or direction.
2). This industry is trying to provide its own guidance for the betterment of the industry.
3). This industry is more than simply acquiring domain names, sitting on them and later selling them for a profit.
If a Domainer is to be successful, it is simple:
1). Have a “clean” domain portfolio that does not infringe on any trademarks.
2). Trademark your domain.
3). Develop your domain so that what is developed brings value to the visitor, both through adding value and uniqueness of content.
4). Develop your domain such that it solves a problem for visitors to your site.
5). Develop your domain so that you are creating intellectual property along the way.
As such it is my personal opinion to see more of the traditional organizations starting to diversify their portfolios through acquiring their own domain portfolios.
As for the conference itself, it was held to coincide with the AdTech conference. Smart move as several who attended did so because they were able to bundle this in with their trip to AdTech. Another new thing for this conference was the addition of daily passes. While attendance at the conference “appeared” light I ran into numerous attendees who took advantage of purchasing a daily pass so as to attend what was of interest to them. So while the conference as a whole did not seem to have the normal crowd, the “crowd” was there, only more strategic.
May 12th, 2008
By Chuck Kisselburg
ICANNWiki.org
Last week I attended T.R.A.F.F.I.C. East, held just north of Miami. The brainchild of Rick Schwartz and Howard Neu the conference was very well attended by domainers, parking firms, registrars and other companies from around the globe. While this is T.R.A.F.F.I.C.’s ninth conference, the success of this conference continues to underline the need for organized conferences for this segment of the Internet industry. New to the family is John Epp, T.R.A.F.F.I.C.’s new Executive Director.
As with my blog after the Domain Roundtable, this conference was made up of a solid group of entrepreneurs.
The format of T.R.A.F.F.I.C. continues to be seminars with industry experts along with healthy amounts of time set aside for networking and developing relationships/partnerships. The conference ended with an auction of domains.
In attending the sessions and talking with people during each of the networking events, I heard a couple of themes:
1). Transparency
2). Development
3). Code of ethics
4). Representation
1). Transparency: There appears to be a growing need within the domainer community for there to be greater transparency with the parking companies. The reason behind this is as Google and Yahoo have driven down the costs associated with advertising clicks, owners of parked domains are, on an average, seeing decreasing revenues on their investments. The only thing this points to are the parking companies and how much money might be staying with these companies. As such parking companies are seeing the need for becoming more transparent regarding costs associated with managing parked domains.
2). Development: Almost every domainer at the conference wishes to develop, where possible, their domains. Realistically it will be difficult for a domainer to develop all of their domains as it takes time and resources to develop even one domain. Think of development as creating and executing a business plan. Also note that while some may think of a domainer as owning huge amounts of domain names, in truth there are domainers present who own a small number. However, everyone sees the value of developing their domains. True, it does increase the value of their domain, but people really want to utilize their domains where they are actually providing value to the end user.
I had the pleasure of talking with quite a few people at this conference and found those in attendance spanned the gamut of domaining and development. On one extreme I talked with one person who is all about domain tasting. He “tastes†anywhere from 35,000 to 40,000 domains a day. On the other extreme a former CEO, who has a small portfolio of domains, wishes to create a full blown business with each domain. With the exception of the one domain taster in attendance, everyone wanted to develop their domains as much as possible. I also heard LOUD AND CLEAR that people are really against the concept and practice of domain tasting.
3). Code of ethics: As this community continues to evolve, domainers, and the organizations that support them, feel they have been tainted by the activity of a minority, and that deals with “tastingâ€, “kiting†and “cybersquattingâ€. There is a strong current to help further define this community through the establishment of standards as well as a code of ethics. This means that not only should there be a code of ethics for domainers, there should also be a code of ethics for registrars and parking companies, with the goal being to set the standard as well as weed out those who don’t “pass the gradeâ€.
4). Representation: There is a strong undercurrent that those of this community are not listened to by ICANN. When ever I ask a simple question about this I can usually get blasted with a cadre of examples. You can tell the frustration level is quite high. There is work to be done, but I strongly feel that with open communication ICANN and the domainer community can work together. Aside from ICANNWiki being able to provide a platform for communication among those who fall within the overall ICANN community, the Internet Commerce Association, or the ICA, has gained heavy support from the various groups attending T.R.A.F.F.I.C. to be the official association to work with ICANN to ensure the domainer community is represented and heard. Personally speaking, I see the need for ICANN to have representation at each of these domainer conferences as this can only help continue the conversations and mutual education.
For those reading this blog who don’t live within the domainer’s world, here are a couple of blogs to view:
Frager Factor
Conceptualist.com
Seven Mile
Ron Jackson’s Blog
Whizzbangsblog.com
Rick’s blog
Jay Westerdal’s blog
The keynote speaker to the conference was Steve Forbes. Steve’s speech centered around the entrepreneurial spirit and how such spirit created turbulence over the centuries, however, each time such entrepreneurs help define the industry. The domainer community is in such a space where they are working in a world that is still very young, helping to create and shape the industry.
One of the “Ah-Ha†moments for me was hearing where one organization, who has a sizeable domain portfolio, found it best to “park†their domains due to the “traditional†way the financial world views the domainer world. In other words, investors don’t look at the “value†of what developed domains can bring. Instead investors look at the historical data of what domains have sold for as well as what money the domains are bringing in today. Thus, when working with the financial world, it appears best to park domains instead of develop the domain.
As mentioned earlier, T.R.A.F.F.I.C. continues to grow, thus showing the need for such events. It was mentioned today that Fabulous.com will be the first organization to be a licensee of T.R.A.F.F.I.C. and is now slated to hold a T.R.A.F.F.I.C. conference in Australia in November of 2008.
October 17th, 2007