The Domain Name Alliance Registry Inc. (“Alliance Registryâ€) is a newly formed joint venture between two leaders in the Internet domain space: registrar GoDaddy.com, Inc. and registry Afilias USA, Inc., an Afilias Limited company.
Both Go Daddy and Afilias are technology and domain name industry marketing pioneers that are combining their expertise to create a new entity that will provide leading stewardship for critical TLDs that must be managed and marketed professionally.
Most recently, Alliance Registry has put forth a proposal to manage the usTLD in response to the U.S. Department of Commerce’s request for quotations.
Read the text of the press release announcing Go Daddy and Afilias’ partnership here.
News
2007.08.15
Alliance Registry’s solution will close a security holes in kids.us and enhance content delivery. more…
2007.08.08
Alliance Registry has put forth a proposal for usTLD that will improve DNS security and stability, enhance registry system security, and implement anti-phishing mechanisms. more…
2007.08.07
The public needs a clear and accurate description of what “quality” registry stewardship really means for a top-level domain like the usTLD. more…
By Chuck Kisselburg
ICANNWiki.org
While at the Domain Roundtable Conference in Seattle last month I was listening to someone from Canada talk about ccTLDs and how the .ca extension has grown in adoption over the years. While ccTLDs have been most heavily adopted in the UK and Germany, this gentleman was pleased to see how .ca was being adopted within his country. The main reason for such adoption is due to the amount of marketing that went into .ca awareness.
What does that really mean? Community? Why is it important and why we (the collective “weâ€) have responsibility for our communities.
Last week I was in Whistler for a week. Being an American, when I use the net I rarely see .us used anywhere. Instead I am personally used to using .com, .net, .org, .gov and .fm. So, while on this trip to the north I thought this would be a good opportunity to “notice†and be “aware†of .ca.
The social networking enthusiast that I am, I am not one who is shy when talking with people. Yes, Whistler caters to a world-wide clientele of all economic strata. In order to get a feel for .ca awareness I talked with only those who were local to the village. I talked with six people, all of which were from various backgrounds and ages. Three were in the 20-30 year age range while the other three where in the 40-60 age range.
What I found were those in the older age range pretty much relied on .com for all of their needs, except for one individual whose visits to the Internet were primarily sports related. If sports related, it was all .ca for this person. Else, everyone within the older age group felt that if they landed on a .ca site it was because the .com for that domain name had been taken by some other organization.
As for the younger age group, the message was consistent. If they were looking for something they knew was a Canadian company they would always start with .ca, even if they were searching for the URL. If an organization they were looking for were more global in nature, they knew to look for .com. All voiced that similar opinion very matter-of-factly, as if, “Why would it be anything else?â€.
When looking around I found the following:
When watching a baseball game between Baltimore and Toronto, hosted in Toronto, I saw advertisements for Expeidia.ca and Toyota.ca. Yet on one of the signs in Toronto’s Rogers Centre ballpark was www.bluejays.com. When going to that site the URL actually resolves to http://toronto.bluejays.mlb.com/index.jsp?c_id=tor. Just as I thought, the “Blue Jays†team is a franchise of the Major League Baseball; an American organization.
Other sites I noticed were:
www.vancouver-2010.com (saw printed on material, but while still under construction, www.vancouver-2010.ca works well.)
www.whistler.com (for visitors)
www.whistler.ca (for locals)
www.vancouver.com (for visitors)
www.vancouver.ca (for locals)
www.Translink.bc.ca (local Vancouver transit network)
www.BCFerries.com (local BC ferry system, however when using my trusty browser I see they also have www.BCFerries.ca.)
www.shaw.ca (Canadian cable provider. I found it interesting they use ONLY the .ca extension.)
I would also see “.ca†this and “.com†that on various delivery trucks. From my perspective, as a casual viewer, there was no rhyme or reason. As this world continues to shrink, think of what people face as they trot the globe!
My favorite coffee house in the village is, what I thought was a Canadian enterprise only. True, they are headquartered in Canada, but they also have franchises in the UAE, China and Japan. Perfect for localization of sites, right? Nope. .com all the way.
Being in Whistler I thought I would head to Panasonic’s site as they are one of the sponsors for the 2010 Olympics that are to be held in Vancouver and Whistler. Here you have this huge, global company, but sure enough I found site localization for MANY countries. My favorites inclue:
Panasonic-Canada (http://panasonic.ca/)
Panasonic-Middle East (http://panasonic.ae/PMM/english/home.aspx)
Panasonic-China (http://panasonic.cn/)
Panasonic-Australia (http://panasonic.com.au/)
In talking with a person from the UK who’s job used to include localizing various sites for his organization’s international audience, commented that some people who were savvy about the site localization would understand that such localized sites would sell products based on their target country’s currency system. What this meant is they were finding some people would go to the localized site that offered the best exchange rate when purchasing their goods, such as computer systems. Talk about savvy bargain hunting! Companies, however, are becoming savvy to this practice and are focusing the purchase price based on the currency to either where the product is being shipped or the billing location of your credit card.
What I thought was nice, however, is when I would open up my browser, my Google home page allowed for searching in Canada only, if I so desired. When going to Google directly, it was no longer “Google†but “Google Canadaâ€. Personally I thought that was a nice touch. I felt that it catered to me, giving me options I did not have previously. Somehow I felt like part of the Canadian “cliqueâ€. Eh?
Thinking back to my conversation with the person from Canada at the Domain Roundtable Conference in Seattle, saying that .ca has grown due to a rather large advertising effort, I couldn’t help but wonder who such advertisement was targeted towards, locals or organizations?
So, what does all of this mean? To me localization is, and will continue to be a mixed bag for locals and visitors alike. However, such localization helps foster community. Within every community you will find people who, on one side think of “What’s in it for me†while those on the other side will make decisions based on what’s right for the community; hence community responsibility.
When talking with the Whistler locals, especially those in the younger age group who were very familiar with .ca, you could tell there was a sense of pride in how they talked. From my perspective I would look at this as an opportunity to gain a better sense of the country I was visiting. I also found I had a greater appreciation for organizations that take that extra step to do what they didn’t have to do and that was to spend the time and money for site localization for the countries they serve.
Community responsibility. How do you foster community responsibility? Developing and growing communities is never easy. However, making a sustained effort is necessary. DotAsia will soon be launching the .asia TLD. Through their Pioneer Domains Program, they are working to have organizations come together with their proposals for how they will develop domain names under the .asia TLD, thus helping to form the .asia community. We should all carefully watch how the .asia community unfolds as we may find ourselves watching the creation of the mold for launching new communities in the future.
September 21st, 2007
As seen from an earlier post titled, “DotAsia Partners with ICANNWiki to Harness Online Community Participation for Pioneer Domains Program - Extends Program Deadline to 10 September“, the deadline for submitting a proposal for a .asia domain has ended. However, now the fun begins for others of the ICANN community! Soon you will be able to add your voice to the Pioneer Domains Program process, offered by DotAsia, by voting on what you feel is the best proposal. Check back soon to view the proposals and VOTE!
September 13th, 2007
As we move forward with all of the stresses and commotion of our everyday lives, we need to be reminded that a new TLD will be available soon, that being “.asiaâ€.
Change is always interesting and this will be no different. It will be interesting to see what impact .asia has not only within the domainers community, but within industry itself.
With respect to the process, I wanted to take a quick moment to look at the beginnings of .asia. While the official signing ceremony was held on 6 December, 2006 between ICANN and DotAsia a couple of events had to take place prior. Prior to the signing of the .asia Registry Agreement. DotAsia had to obtain support, file an application, that was reviewed by a non-ICANN review panel over a period of six sessions, a time for public comment and then the process where comments were addressed regarding the application for the .Asia gTLD. As you can see, “Compared to hundreds of emails articulating anxiety with regards to .ORG, .INFO and .BIZ registry agreements, there were only two emails expressing issues with the .asia contract from the public comments forum.â€
When you think about the process, a lot of work goes into the “birthing†of a new TLD.
What are your thoughts on .asia?
Check back again when I post on how I see this community becoming a social networking goldmine!
August 27th, 2007
Great news!
FOR IMMEDIATE RELEASE:
Hong Kong, 24 August, 2007 — DotAsia, the registry operator of the “.Asia†Internet domain, today announced a landmark partnership with ICANNWiki, a grassroots domain collaborative website and industry resource for the Internet Corporation for Assigned Names and Numbers (ICANN) stakeholders, that will leverage the Web 2.0 web-based communities to expand online community participation for DotAsia’s .Asia Pioneer Domains Program.
This initiative marks the first time in the history of the Internet that the online public, including ICANN stakeholders from both inside and outside of ICANN, will play a major role in deciding who will be awarded the best cyber real estate in a domain, in this case, the new .Asia domain name. ICANN is responsible for managing the assignment of Internet domain names and addresses, including the introduction of new generic top-level domains.
At the same time, DotAsia said it will extend the application period for the Pioneer Domains Program to September 10, 2007.
“The partnership between the team at ICANNWiki and DotAsia enables greater participation from the overall community in the launch of .Asia. With this, DotAsia is again setting a new benchmark for community participation by managing the entire process in a more Web 2.0 way then a typical new domain registry,†said Dan Mendell, the Executive Director of ICANNwiki and the CEO of Neutral Space, Inc., the organization that maintains the Wiki for the ICANN community.
“A great promise of the Internet is the enablement of mass participation. The partnership with ICANNwiki enables us to engage the community to express their thoughts on voting for the best creative ideas for the best .Asia domains,†said Edmon Chung, CEO of DotAsia.
“This sort of democratization has never been done before when there has been so much still on the table.†said Dan Mendell CEO of Neutral Space, Inc. “Edmon and his team are true believers in the .Asia domains and this sort of balanced commitment to the process shows that they really mean it.â€
The online polling will be global through the ICANNWiki website www.ICANNWiki.org. Results will be maintained online and will provide input to the Pioneers Commission — the evaluation committee — in the consideration of Pioneer applications.
The posting of the Pioneer applications on the ICANNWiki website will also assist in the challenge process, enhancing the procedures for the allocation of domain names. In an announcement earlier, DotAsia has partnered with the World Intellectual Property Organization (WIPO) Organisation a specialized agency of the United Nations dedicated to the maintenance of a balanced and effective international intellectual property system, to be the Challenge Resolution Provider for the Pioneer Domains Program.
The .Asia Pioneer Domains Program offers the ultimate first-mover advantage for brand development and e-commerce in Asia. Applicants are invited to submit a brief proposal for the domain of their choice and measures are in place to protect the rights of others and curb abusive registrations. This concept marks a departure from the conventional first-come-first-served allocation model to directly motivate the adoption and positive usage of the domain names. The best ideas win the right to operate the best .Asia domains. “This is the overall key to any rollout in business,†said Dan Mendell. “Anything you can do to kick off usage, verses encourage long term holding of the domain, is good for the registrar’s branding and good for it’s supporting community.â€
After the deadline for the Pioneer Domains’ Program, the DotAsia organisation will launch the Sunrise (i.e. priority registration period for prior rights holders) registration of names for the .Asia domain on October 9, 2007.
To summarize some of the advantages of the Pioneer Domains Program over the Sunrise:
- Before the Sunrise begins, Pioneer applicants may propose the best .Asia domain names
- The Sunrise process requires evidential proof of rights in the form of Trademark registrations. The Domain name applied for must match with the trademark. For the Pioneer Domains Program, applicants can apply for additional domain names such as common typos of a brand or variants that are commonly used but not trademarked. Brand owners can apply to use an abbreviation or variation of their brand as the chosen domain name, and the name thus applied for is not required to have a registered trademark.
- The .Asia sunrise process requires for a trademark to be applied for before certain cut-off dates. For the Pioneer Domains Program, there is no such requirement, especially for common words and phrases.
- Applying for .Asia domains under the Pioneer Domains Program is free of charge. Trademark verification fees, which are required for Sunrise applications, will be waived by the DotAsia Organisation for the Pioneer Domains Program. Applicants under the Pioner Domains Program are however required to place a Marketing Commitment Deposit of US$10,000, and will be promptly refunded for marketing of the proposed businesses upon documented proof.
- DotAsia will work with Pioneers on co-marketing and other joint promotional activities, highlighting the commitment to the Asia community.
About DotAsia
The DotAsia Organisation is a not-for-profit community-based organisation incorporated in Hong Kong with a focused mission to operate the .Asia Registry. It is the sponsoring organization and registry operator for the .Asia sponsored generic top level domain. The DotAsia Organisation has a purposeful mandate to direct surplus proceeds to initiatives that benefit the community in the region, such as projects to bridge the digital divide and regional research development projects.
About ICANNwiki.org
This fabulous resource was put together by ICANNWIKI Volunteers suach as Ray King amd Dan Mendell, with the belief that a public facing wiki could be a real benefit to the ICANN community At Large. A wiki is a medium for “peer production”, where the act of building and using the site as a community will create a valuable common asset. This “lasting work” made up of our industry’s collective intelligence can then be used to further the common mission of making the Internet a better place to live and work. This site and all proceeds collected by the site are used to further these important goals
All DotAsia media queries please contact:
Amanda de Silva or Cherry Velarde at Upstream Asia, Tel: (852) 2973 0222.
Email: amanda.desilva@upstreamasia.com / cherry.velarde@upstreamasia.com
All ICANNwiki.org media queries please contact:
Chuck Kisselburg (ICANNwiki Director) Tel: (503) 869-9025
Email: Chuck@ICANNwiki.org
August 27th, 2007
Last week I attended the Domain Roundtable Conference in Seattle. The conference focused on the owning and managing of domain names. In attendance were those who own domains, otherwise known as domainers, as well as the organizations who manage the portfolios of the domainers.
In a sense, this is where you meet the true cowboys and cowgirls of the Internet. I have heard people say of domainers that they are all about grabbing as many domains as possible with the goal being profits. Some people I talked with did not like the fact that there may be factors that may limit when they may acquire available domain names. In other words, every person for themselves! Thus should I screem, “Yeeeeha!“?
Yet as I sat through various sessions, I heard presenters discuss:
- Establishing a business plan
- Creating LLCs
- Developing domain names to create greater value and branding
- Apply for patents around developed domains
- Domain name financing
- Asset evaluation
- Understand foreign legal and political structures when acquiring domain names with country code extensions
- What is a domain name’s ROI?
- Valuation metrics
- Search Engine Optimization (SEO)
- Domain name portfolios
- Exit strategies
The more I listened, the more I understood that domainers are not the lawless, wild-west figures some come to believe, but entrepreneurs. Yes, you can follow the link to “entrepreneurâ€, but within that post you will find the following:
An entrepreneur is someone who seeks to capitalize on new and profitable endeavors or business; usually with considerable initiative and risk.
There are some domainers who have been wildly successful in acquiring, developing and selling domain names, while others are just starting out – have a few domain names, but limited cash that prevents them from developing domains.
There is no doubt domain names equate with money. Just check Jay Westerdal’s blog on the auction, held at the end of the Domain Roundtable Conference, to gain a sense of the value of some domain names up for auction.
So is the Wild-Wild-West still alive on the Internet? I believe there is a bit of the Wild-West in every entrepreneurial venture/market. Are the domainers the “cowpoke†pushing the envelope regarding Internet “real estate� I think so. Is this a bad thing? I think not, especially when domainers work to develop a brand/market for domain names owned. This is no different than a typical “Mom & Pop shop†trying to develop and grow their business. Now, for those out for pure personal greed such as the domain tasters, yes, I see no community value in such practice. However, my perspective is many good things have evolved by pushing the envelope.
What are your thoughts? Do you see domainers as traditional entrepreneurs? I would like to hear from you.
August 21st, 2007
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