How .coms can use .orgs.
The below is what was printed in today’s Sedo newsletter, with content assembled by Crystal Peterson of The Public Interest Registry.
With the increased focus on the importance of corporate social responsibility and green issues, businesses are reaping the rewards of maintaining a separate .org website alongside their commercial .com.
What better way to clearly differentiate charitable and social initiatives from commercial initiatives than by operating a .org to highlight a corporate foundation’s mission?
Just look at these leading companies for examples of the trend to utilize their .org for corporate foundations:
• WholeFoodsMarket.com runs the WholePlanetFoundation.org to provide “innovative assistance for entrepreneurship - including direct microcredit loans and tangible support for other community partnership projects…to create wealth and prosperity in emerging economies;” and
• Google.com operates Google.org, which “aspires to use the power of information and technology to address the global challenges of our age: climate change, poverty and emerging disease.”
“Google and Whole Foods are just two of the innovative corporations that are branding their green initiatives, philanthropic efforts and outreach activities behind the Trustmark of .org to gain more attention and traffic,” says Alexa Raad, CEO of .org, The Public Interest Registry.
Most organizations, who have a .org in conjunction with other TLDs, point their .org to their principle TLD to maximize the number of eyeballs to their core product. However, with ICANNWiki.org’s focus being “community”, many organizations miss a golden opportunity – the opportunity to enhance their brand and loyalty through highlighting their involvement with the community.
How does your business interact with the community? Utilizing a .org is the best way to highlight the community-minded aspect of your business!
2 comments August 13th, 2008