by Chuck Kisselburg
of ICANNWiki.org
In my morning read I ran across the following article that announces the debut of “Cuil”, a new search engine.
The creator of this search engine, Anna Patterson, is no stranger to search engines as she once had a search engine company that was apparently impressive enough for Google to purchase in 2004 to upgrade their own system.
After working at Google for a while, she and a couple of Google’s engineers left Google to create another search engine that is to better Google.
So I headed over to “Cuil” to check it out. I proceeded to do a VERY scientific number of searches to arrive at an authoritative opinion. (ok, ok, so I did a couple of searches…..)
True, I tried my test search of “Bill Chase”, the founder and leader of my first favorite rock band back in the 70s before Bill and most of his band, “Chase” were killed in a plane crash in 1974 – hence a somewhat obscure search. I was amazed by the content delivered and the speed was amazing!
True, Cuil has a way to go, but impressive none-the-less.
However, while doing other searches I found things don’t rank like you typically find on Google or Yahoo. This lead me to realize that what we find today, through searches on Google and Yahoo, are what has developed over time. By time I am referring to ranking based upon change, thus relevance.
So what might this mean for those organizations who have worked to ensure higher placement? How long will it take for sites, or pages, to once again rank higher? Does a new search engine mean a new way of search engine optimization? How should an “optimizer” approach Cuil differently than Google? For that matter, how should an optimizer approach Cuil differently than Yahoo? Another way of looking at this is while a site may have accrued a lot of “Google Juice” or “Yahoo Juice”, what does it take to accrue an equal amount of “Cuil Juice”?
With that said, what impact will this have on businesses who work with optimization specialists to rank high to bring in the proverbial “eye balls”? Same with those in the domaining community.
True, Yahoo and Google are not going away ANYTIME soon. OPPORTUNITY? The opportunity I see with Cuil is how often do we have a search engine “petrie dish” to examine and watch how sites initially as well as evolve in rank? How cuil is that?!!!!
July 28th, 2008
By Chuck Kisselburg
ICANNWiki.org
Last month Paris was the site for all things Internet.
June 21-26 ICANN held its 32nd International meeting. I am not saying that fits my claim of “All things Internet” because two other conferences were being held just prior to ICANN’s conference. The other two conferences were the EGENI conference on the 20th and the Domainer Meeting on the 19th and the 20th. All three conferences were held at the same venue.
As we all know, the goal of ICANN meetings is to focus on utilizing input for purposes of the development of policy regarding the Internet. The Domainer Meeting focused on the domaining industry with sessions on the industry followed by an auction. The EGENI conference covered issues regarding the future of the internet, what users want and the impact of new TLDs, especially what they may be able to do from a cultural and heritage perspective.
While ICANN continued to have their “standards” feel, and the Domainer Meeting continued with the Domainer entrepreneurial spirit, the EGENI conference viewed more into Internet Governance from the public perspective. The EGENI conference also provided perspective from the needs of the European Union in the overall global discussion.
From ICANNWiki’s perspective, this is a dream only because everyone that makes up the ICANNWiki “community” was under one roof. What I especially liked was members from the three groups were talking – TOGETHER! While members of the EGENI conference actively take part in the various ICANN conferences, there are members from the Domainer community that are going to take on a greater role by actively participating on various ICANN committees. I have seen and heard others talk about respective groups bickering over other groups. So getting ALL voices to the table is a good thing.
In all this was a very successful venue for all conferences. While the EGENI conference was more regionally and IGF focused, the conference pulled in around 100 people, the Domainer Meeting, more European-centric, attracted over 300 people. As for the ICANN meeting, this was ICANN’s largest meeting with approximately 1,500 in attendance.
The three things I pulled from ICANN’s conference were:
1). Additional TLDs are on the way. The process is being defined and applications, at the time of this conference, should start being accepted by 2nd quarter, 2009. Yes, this may slip, but the overall feel is this will happen. The main concern voiced by conference attendees rested with security.
2). IDNs continue to progress and will become a reality. Progress is being made.
3). Reaching out to businesses. ICANN’s new effort is to reach out to the business community. Reaching out not only ensures the voices of the business community are heard, it allows the business community to hear what is coming, how they will be impacted and why changes are important. The item at the top of my mind is to help businesses understand the need for converting from IPv4 to IPv6.
As for the EGENI conference the main things I took away from this conference were:
1). As the European Union continues to develop, their needs can differ from those of the US as the EU has a common interest and culture difference from the US; so it is important to ensure the EU is heard. The EU has an initiative known as “E2010” where by the year 2010 education and healthcare will be able to use the Internet to enhance reaching out to the public. With this come challenges such as the need for the protection of:
* Children
* Personal data
* Data protection
2). The various ISOCs (Internet Societies) provide a way for the public to provide their input; with the ISOCs providing input to the political level. In other words, the political level is wanting to get more involved in raising the EU’s concerns regarding Internet development.
3). What do you do with a society that utilizes their mobile phones to a greater extent than people in the US? What about the need to reach out to various devices on the net that are not PC-based; hence a pressing need for migration for IPv4 to IPv6.
4). New TLDs will be coming out with the new TLDs being able to provide a strong focus on culture, heritage, and economic development for the respective TLD regions, whether a specific TLD covers a city, the region of a country, or a region that encompasses multiple countries due to a common economic region.
You can learn more about the EGENI conference by viewing the session notes.
So to wrap up this post, again I get back to how great it was to see the confluence of people from the various groups (ICANN policy/standards, Internet governance, Domainer) in one place. I hope this confluence continues as “continued” dialogue is healthy and committee participation from the various groups is the best way in moving forward. Perhaps someday “confluence” will be replaced with “convergence”. In the mean time, as mentioned earlier, “Getting ALL voices to the table is a good thing.”
July 10th, 2008